Thursday 28 April 2011

Film Poster - Final Product



By rearranging the layout of the text, I feel as though I have increased the potential of my poster. I have ensured that “The Bridge” is the biggest piece of text on the page in order to gain recognition and familiarity of my short film. By placing the title over the bridge, I feel that not only is the bridge not accentuated, but the car as well which plays an important part in the plot. By adding minor details about the film in the bottom right-hand corner I feel boosts the expertise of the poster and helps to make the promotion of the short film a success.  

Film Poster - Alternative Ideas



Here, I have moved the position of the text used in the previous posters to see if that will at all enhance the professionalism of the poster. I have also added a slogan into the poster which I feel fits the purpose of the short film, whilst not giving too much away. However, by tuning the photograph out to black and white and leaving the colour in the text I feel takes away the importance of the bridge and marks all attention towards the writing. 











Building on my previous idea, I have then used a focal black and white effect that not only draws attention to the bridge, allowing it to look menacing and dangerous, but it has also taken some of the attention off of the writing and focused it back on the imagery. Although I feel this is the best idea so far, I do not feel that the poster looks professional and realistic enough in order to successfully promote my short film. 

Film Poster Draft 1


I have used the Picasa 3 editing programme to edit all of the photo’s I have taken to use for my supporting articles. Here, I have adjusted the brightness and contrast of the photograph to help  bring out the colours of the tiles in the bridge and the lights of the car amongst the dark background. However, I do feel that this idea for a poster is too plain, does not fully accentuate the bridge (which is the focus point) and does not look professional enough to market my short film.  






Making adjustments to my first draft, I have increased the saturation of the colours in order to make them more noticeable.   I feel that this brings more attention to the bridge itself but on the other hand, I am still not completely satisfied with the over all outcome of the poster.  



Wednesday 27 April 2011

Final Product for Film Review

Basic Layout for Film Poster

The image below shows the basic layout I intend to use for my ancillary text - film poster. 


Basic Layout for Film Review

The image below show the basic layout I intend to use for my ancillary text - film review.

Film Review Draft 1


























"What was it like making your first short film?
E: It’s very stressful, especially under such a limited time pressure! I think we would have crumbled if we didn’t have each other there.
H: I know I would have."


"What gave you the inspiration to create such a powerful film?
H: I think with such programmes around on telly at the moment, mostly soap operas, the extraordinary circumstances of life are dealt with. We felt that this particular subject was somewhat overlooked when there are people who are in need of help and advice."
"What audience would you say your short film is aimed at then?
E: I think mostly teenagers as the character in our film is of that age group. It would more than likely attract younger females as the more likely targets of these situations; I’m not saying that it doesn’t happen to males. We tried to identify every audience and wise them up on the issue. "

"It comes as great surprise that new and upcoming filmmakers Pasha and Huggan have succeeded in making a realistic short film based on a very sensitive subject. When creating a film of such delicacy it is in the hands of the creators to ensure that they capture but do not offend audiences when tackling such events in their production.  The scene opens very ominously following main character Louise (Pasha) as she walks to work. The camera style is made to feel as though we are watching through the eyes of a predatorial spectator. Pasha seems edgy and suspicious of her unwanted company but continues on her way. It comes to the end of Louise’s shift where the true mayhem of this whirlwind tragedy begins. After calling her mother, of whom we actually never see and who tells her what we can only assume that she must walk home. The thoughtless actions of this irresponsible parent set the cogs in motion. Haunting music narrates the eerie walk home through a darkly lit housing estate, building tension and sinking your heart deeper into your stomach. This game of cat-and-mouse swiftly comes to an end as Pasha approaches a terrifyingly brightly lit underpass bridge, fittingly where this short film has extracted its name that she must pass through to get home. Feeling unsurprisingly safer in the underpass, Louise slows down only for the camera to come closing in on her. Echoing screams fill the extent of the underpass as the screen freezes and fades to black. Doubtless of the black screen, her screams are left ringing in your ears, sending shivers down your spine."  
"The scene then opens back up to a moving car with what appears to be an extremely (and oddly) cheery kidnapper in the driver’s seat. Without giving too much away, Louise’s life is turned upside down in one night alone. She reports the assault the next day at the local police station, unaware that her life will be thrown into turmoil once again.

Our verdict
Although the producers of The Bridge were experiencing their first insight into the movie making industry, they have done well to capture the heartache and trauma that allows the situation to become all the more realistic. Doubtless of its minor filming issues which in our opinion neither add to take away from the storyline, the short film works to provide audiences with an insight into a matter that is somewhat looked over. By tackling the issue in a soft approach, the film is neither too empowering nor too idealistic. The film is made typically for the younger generation and aids to raise awareness of practical safety procedures that should beconsidered when in similar situations. Sinfullyentertaining and informative, this short film is bound to be a hit at the Box Office. Credit should be paid to the up and coming actors noted in the film and other works are to be expected from them in the near future.  An all-round intelligent performance that issure to stick in the mind, even after the credits have stopped rolling. Bravo!"

"Due for release June 2011 on Channel 4."

Film Review Draft 2




"It comes as great surprise that new and upcoming filmmakers Pasha and Huggan have succeeded in making a realistic short film based on a very sensitive subject. When creating a film of such delicacy it is in the hands of the creators to ensure that they capture but do not offend audiences when tackling such events in their production."


"The scene opens very ominously following main character Louise (Pasha) as she walks to work. The camera style is made to feel as though we are watching through the eyes of a predatorial spectator. Pasha seems edgy and suspicious of her unwanted company but continues on her way.

It comes to the end of Louise’s shift where the true mayhem of this whirlwind tragedy begins. After calling her mother, of whom we actually never see and who tells her what we can only assume that she must walk home. The thoughtless actions of this irresponsible parent set the cogs in motion. Haunting music narrates the eerie walk home through a darkly lit housing estate, building tension and sinking your heart deeper into your stomach. This game of cat-and-mouse swiftly comes to an end as Pasha approaches a terrifyingly brightly lit underpass bridge, fittingly where this short film has extracted its name that she must pass through to get home. Feeling unsurprisingly safer in the underpass, Louise slows down only for the camera to come closing in on her. Echoing screams fill the extent of the underpass as the screen freezes and fades to black. Doubtless of the black screen, her screams are left ringing in your ears, sending shivers down your spine.   
The scene then opens back up to a moving car with what appears to be an extremely (and oddly) cheery kidnapper in the driver’s seat. Without giving too much away, Louise’s life is turned upside down in one night alone. She reports the assault the next day at the local police station, unaware that her life will be thrown into turmoil once again."

[Next page]

"Hit the nail on the head." *** Empire
"Truly gripping. Such a horrific experience" **** The Sun


 

"Our verdict
Although the producers of The Bridge were experiencing their first insight into the movie making industry, they have done well to capture the heartache and trauma that allows the situation to become all the more realistic. Doubtless of its minor filming issues which in our opinion neither add to take away from the storyline, the short film works to provide audiences with an insight into a matter that is somewhat looked over. By tackling the issue in a soft approach, the film is neither too empowering nor too idealistic. The film is made typically for the younger generation and aids to raise awareness of practical safety procedures that should be considered when in similar situations. Sinfully entertaining and informative, this short film is bound to be a hit at the Box Office. Credit should be paid to the up and coming actors noted in the film and other works are to be expected from them in the near future.  An all-round intelligent performance that is sure to stick in the mind, even after the credits have stopped rolling. Bravo!"


 
"A must see" - AbsoluteFilm

Tuesday 26 April 2011

Taken - Market Research

Information taken from http://business.pearlanddean.com/films_guide_details/4621/taken


(Similar Product to my Media Production)


The information gathered by pearlanddean.com on the film 'Taken' expresses the: 
Release date: 26th September 2008
Genre: Action, Thriller
Price: C
Estimated box office income: £1,000,000
Director: Pierre Morel 
Film cast: Liam Neeson, Maggie Grace, Famke Janssen, Xander Berkeley
Certificate: (not stated - 15)
Distributor: Twentieth Century Fox 
Synopsis of the story: A former spy (Neeson) relies on his old skills to save his estranged daughter (Grace), who has been forced into the slave trade. 




The website then gives details of a comparable film, in this case Ransom (1996) of which the audience profile for the film can then be established. 

Film makers then gain some idea into whom their target audience should be specifically of which they can then begin to create the film. 



With the film 'Taken' being of a similar nature to the short film that I wish to produce for my media production, I must take the professional advice of the information given by the Comparable Profile of these films into account in order to construct the audience profile for my own media production film. 
Noticeably, my film should be aimed at:
1) 15-24 (possibly 15-34) year olds: 38% (+37%) 

2) A predominantly male audience, although females will also take a great interest in the film (the predominantly male audience may be due to the fact that the main character, Neeson is a male and he is trying to save his daughter. Many males, particularly older will be able to relate to the situation as they will understand what Neeson is facing and would be able to relate it to how they would react in that particular situation. The genre of the film is 'Action, Thriller' which will also attract a more dominant male audience) 
3) Predominantly those of a middle to higher-working class. 



Audience

Market Research


Information taken from http://business.pearlanddean.com/audience_profile

There has been a change in the purpose of cinema over the past decade with an increase in cinema exhibitors and popularity that, in turn increases profit and allows for a wide range of cinema sites to be created. 
The range of films available to view at the cinema has extended to vast numbers of different genre films than the usual Hollywood blockbuster. 
All this has helped to increase the diversity of audiences who visit the cinema. Film producers now have to work a lot harder to target particular audience types and ensure that their films receive acceptable recognition. 


The diagram above shows that audience profiles of young cinema goers and how film producers target their audience to receive the most response and profit. 
For example,
The graph above states that 52% of the population are female and 48% are male. The bar next to the 'Population' marked 'Cinema Audience' shows how much percent of the audience is made up of males and females. From the graph we can determine that women make up 53% of a cinema audience and men make up the remaining 47%. Although there is not much difference in the percentages of these results, if a film company were aiming to receive the most viewing numbers, it would make sense to aim their film at women as opposed to men as they make up the majority of cinema-goers. 
The graph also suggests that although ages 35+ make up 68% of the population, only 41% of those make up a total cinema audience. 39% of a cinema audience is made up of individuals aged 15-24, with the remaining 20% made up of individuals aged 25-34. There is not much difference in the percentages of those aged 35 and upwards and those aged 15-24. Therefore, film producers would find it ideal to make one of these groups their target audience in order to receive the most viewing numbers. Of course, films that target more than one particular type of age group are more likely to be more successful as the audience range is more extensive. 


Monday 25 April 2011

Questionnaire Overall Results














1. Are you male or female?
As you can see from the pie chart, I made sure to ask equal numbers of males and females to ensure that the results of the questionnaire were representative of a fair and equal sample as men and women share different attitudes. 


















2. How old are you?
The majority age of the people I asked to complete this questionnaire were 17-19 years old. This is because the target audience of my short film will be mainly this age group, although it will also be suitable to those of an older age. 


















3. How many hours a week on average do you spend watching TV?
The majority of people we asked to complete this questionnaire watch 0-3 hours (6 people) or 4-7 hours (6 people) of TV a week. This shows that all of the participants of the questionnaire sample watch at least some TV each week. 


















4. On average, how many films do you watch a week?
The results show that the majority of the questionnaire sample watch 1-2 films a week (10 people - half the sample). Every participant in the sample finds time in their week to watch at least one film, showing that watching films has become a part of everyday human life. 


5. What is the most recent film you have seen?


Remember Me, Kick-ass, Shutter Island, Inception, Up, Anchorman


These are some of the most common occurring answers for recently watched films that came up when this question was asked. The regular occurrence of these films may be due to the fact that they were recently broadcast on TV/bought on DVD, yet the results give an indication as to the types of films that my sample are likely to want to watch. 

















6. What attracts you to a film?
The pie chart shows that a 'Good trailer' (6 people) is the most important aspect of drawing in viewers to a film, closely followed by a 'Famous acting cast' (5 people). However, all elements given in the question received votes from the sample, showing that people have different views as to what is most important to them when considering a film.  


















7. What is your favourite genre of film?
According to the results above, 'Horror' is the most favoured film genre with 4 votes, closely followed by 'Comedy' and 'Chick Flick' each with 3 votes. Although the sample used in this questionnaire is not representative of the whole population, it does give a good indication as to the preferred genre of film for my target audience. 'Thriller', 'Crime', 'Action' and 'Sci-Fi' all received 1 voted from the sample used and will therefore not be considered when creating my own short film. 



















8. What is your least favourite genre of film?
As shown in the results above, 'Sci-Fi' has been nominated as the most unfavourable film genre amongst the questionnaire participants with 6 votes to its name, swiftly followed by 'Romance' with 4 votes and then 'Action' with 3 votes. This tells me that I should ensure that I steer clear from these genre types when creating my short film in order to attract as many viewers as possible. 


















10. Do you find it more effective in a film if the victim is a female and the villain is a male?
The pie chart above clearly shows that the majority of the sample used to answer this questionnaire feel that a film is typically more effective if the character roles follow the traditional role of the female being the victim and the male being the villain. When asked to comment on their answers, one participant wrote "I feel as though women typically make the better victims as they are able to express their emotions both vocally and physically better than males. Women are more likely to be sympathised with as they are seen as being weak and vulnerable, whereas men are seen as more domineering and powerful." Another wrote "It would be weird to see the roles reversed. Without sounding too morbid, it would take some of the drama and tension out of the storyline if the roles were reversed and the narrative would become less realistic. Like with superhero movies, the victim always seems to be the woman the hero is romantically involved with and the villain is always a male. I think males do villains justice as they are typically stronger and more power-hungry."


















11. Are you more likely to be attracted to watching a film if the characters are around the same age as yourself?
In answer to this question, there was not a massive difference between the answers given. However, the majority stated that they would be more inclined to watch a film if the characters were of the same age themselves. One participant who answered 'Yes' claimed that "you are able to learn a lot more from a programme if there is a character within the narrative of whom you can relate to. Some people use films/programmes as a form of escapism from their everyday lives (uses and gratifications model) and will find it a lot easy to become more involved in the storyline if they have someone they can compare themselves to." However, one participant who answered 'No' to this question claimed 'It doesn't matter how old a character is in order for you to enjoy a film or programme. I think that the producers of the media piece are much more successful and skilful if they are able to get the audience to relate to any character, despite their age." 
















12. Are you interested in watching films/programmes about tackling real-life situations?
The answer to this question as shown in the pie chart above is very much one-sided. 19 out of 20 people who answered this questionnaire stated that they were open to watching films/programmes about real-life situations, with only 1 person in 20 disagreeing. This suggests that creating a short film that tackles a circumstance that is rare but potentially could occur amongst the audience in everyday life will be a success over a wide audience. 


















13. Do you prefer endings that are solved or left on a cliffhanger?
The results to this question indicate that the preferred ending to any media production piece is a cliffhanger. Cliffhangers allow producers to finish their production work without actually providing any type of conclusion to the narrative. Using this method leaves the audience wondering what happens next and thinking about the film long after the credits have stopped rolling (a film usually receives more recognition in this way). Film producers sometimes use cliffhangers if they wish to create sequels. However, cliffhangers can sometimes leave people feeling unsatisfied with how the story ends. Many people prefer closure on a story and dislike anything that leaves loose ends. Taking all this into consideration, cliffhangers seem more positively enforcing for films in order to grab and hold the attention of the audience. 


















14. What do you find most effective in films that help to build suspense and tension?
'Music' has been deemed the most effective aspect that helps to build a films suspense and tension with 7/20 votes. Music helps to convey the feelings of the characters in their current situations without them actually having to tell you. Eerie music used in horror films help to emphasise the isolation and fear of the situation and helps the audience to feel exactly the same way the character does. The music builds up to an unexpected climax that leaves the audience with hearts pumping, clawing the edge of their seat. Slow-paced scenes comes in in second place with a total of 6/20 votes from my sample. Fast-paced scenes help to emphasise action and movement whereas slow scenes work to create resentment and hesitation. They are most suitable to horror films where the producer wishes to get adrenaline rushes round the viewers body.  
















15. Are you most likely to watch films with other's or on your own?
The above bar chart shows that from the sample asked to participate in this questionnaire, the majority of the sample are more inclined to watch films in the company of other people (11 people) rather than on their own (9 people). This suggests that watching films has become adapted into everyday human life and is now considered a sociable event to do with friends. Horror movies tend to be a lot more scary when watched on your own whereas comedy films have been found to be more enjoyable when in the company of other people. The type of watching conditions is based entirely on the genre of film. 


















16. Is there anything that you would deem inappropriate to show in a contemporary life (modern day) film?
The majority of the participants felt that there was nothing they would deem inappropriate to portray in a contemporary life film. However, 5/20 of those who completed this question felt there was some inappropriate material that should not be featured in a film. When asked to comment on their answer, one participant stated that "Some issues that are addressed in existing contemporary life films/programmes are harmful to the audience. Producers must ensure that they take a delicate approach to addressing sensitive issues in their media as individuals who have experienced similar situations or know someone who has experiences similar situations can take offence to material that is shown." Another participant suggested that "As long as help/advice is offered at the end of the media production to guide those who have been effected by what they have seen, then significant amounts of the scene can be shown." The footage shown must be suitable for the intended audience and must not exaggerate the situation. Implications of what is going on in the scene help to soft the impact that it has and this must be considered when creating my own short film around such a delicate subject. 
















17. Would you watch a film based upon kidnapping/sexual assault of a young girl?
Following on from the intentions of the previous question, when my sample was asked if they would be happy to watch a film based upon a delicate and sensitive circumstance involving a young girl, the majority of them agreed. However, 6/20 of the sample asked would not like to view such footage. I must take into account that the situation I am addressing with my short film will not be to everyone's liking and that some people may disagree with the purpose of the film. However, the majority of the sample claimed that they would watch such a film which suggests that my idea would be a success amongst my audience. 

















18. What certificate film are you most likely to watch?
When asked what certificate film my sample are most likely to watch, many opted for the highest ranking certificate (18) with 11 votes out of 20. Certificate 15 closely followed with 6 votes and Certificate 12 received 3 votes. However, Certificate U and Certificate PG received no votes from the sample. This suggests that the sample who answered the questionnaire like a film to have some risk to it that may be unsuitable to younger ages. Films are ranked on appropriateness for the content they behold. It can be assumed from the result that the sample like some inappropriate material included in films that they watch as they add more excitement and entertainment. 



Questionnaire Results (example)



1. Are you male or female?
Male 
Female ü


2. How old are you?
Under 10
10-13

14-16
17-19 ü
20+ (please state)  _________


3. How many hours a week on average do you spend watching TV?
0-3 ü
4-7         
8-10 
11+


4. On average, how many films do you watch a week?
1-2 ü
3-4
5-6
7+


5. What is the most recent film you have seen?

Remember Me
___________________________________________________


6. What attracts you to a film? (please choose one)
Famous acting cast 
ü
Director
Storyline
Genre 
Good trailer 
Good reviews


7. What is your favourite genre of film? (please choose one)
Horror ü
Thriller
Crime
Comedy
Romance
Action
Animé
Sci-Fi
War
Chick Flicks
Other (please state) __________________________


8. What is your least favourite genre of film? (please choose one)

Horror
Thriller
Crime
Comedy
Romance 
Action
Animé
Sci-Fi ü
War
Chick Flicks
Other (please state) _________________________



9. Depending on the answer chosen in Question 5, what attracts you to this genre above all others?
Horror films always provide that feeling of excitement. The feeling that passes through me when tension is being built in the film is a horrible feeling but at the same time, I enjoy feeling like that. Horror films are the only type of film that make you feel like that. They get you so involved in the storyline. 


10. Do you find it more effective in a film if the victim is a female and the villain is a male?
Yes/No 


If so, why? If not, why not?
As I myself am a girl, I find it quite daunting that the victim of the film is a female as I can imagine myself in that same situation. I think it's more believable to have a female as the victim as they make the storyline more dramatic and can display their emotions a lot easier. 

11. Are you more likely to be attracted to watching a film if the characters are around the same age as yourself?
Yes/No 


If so, why? If not, why not?
Seeing situations that are rare but can happen give you an insight into how they may occur and how you might deal with them. It's a real wake-up call and can teach you some valuable life lessons. 


12. Are you interested in watching films/programmes about tackling real-life situations? 
Yes/No 


13. Do you prefer endings that are solved or left on a cliffhanger?
Solved ending
Cliffhanger ü


14. What do you find most effective in films that help to build suspense and tension? (please tick the one most appropriate choice to you)
Music 
Elongated scenes
Slow moving scenes ü
Fast moving scenes
Dark setting/lighting
Other (please state) _________________________


15. Are you most likely to watch films with other's or on your own?
With others ü
On my own 


16. Is there anything that you would deem inappropriate to show in a contemporary life (modern day) film?
Yes/No


If so, please state.
I think if you are dealing with situations that may be sensitive to those who know someone who has experienced or have experienced a similar situation themselves, then you need to approach the matter with delicacy that won't cause distress or offence to those people. However, it can be helpful sometimes to indicate the situation that is occurring or show snippets of the situation to show those people that they are not alone and there are people out there who can help. 



17. Would you watch a film based upon kidnapping/sexual assault of a young girl?
Yes/No 


18. What certificate film are you most likely to watch? (please tick one)
U

PG
12
15
18

Questionnaire Results (example)



1. Are you male or female?
Male ü
Female


2. How old are you?
Under 10
10-13

14-16
17-19 ü
20+ (please state)  _________


3. How many hours a week on average do you spend watching TV?
0-3
4-7         
8-10 ü
11+


4. On average, how many films do you watch a week?
1-2 ü
3-4
5-6
7+


5. What is the most recent film you have seen?

Snatch
___________________________________________________


6. What attracts you to a film? (please choose one)
Famous acting cast

Director
Storyline
Genre 
Good trailer ü
Good reviews


7. What is your favourite genre of film? (please choose one)
Horror ü
Thriller
Crime
Comedy
Romance
Action
Animé
Sci-Fi
War
Chick Flicks
Other (please state) __________________________


8. What is your least favourite genre of film? (please choose one)

Horror
Thriller
Crime
Comedy
Romance ü
Action
Animé
Sci-Fi
War
Chick Flicks
Other (please state) _________________________



9. Depending on the answer chosen in Question 5, what attracts you to this genre above all others?
I like how it makes you feel when the scary bits begin to happen. Everyone loves the feeling of being scared. You get that rush of adrenaline that goes through you.



10. Do you find it more effective in a film if the victim is a female and the villain is a male?
Yes/No 


If so, why? If not, why not?
This may be a little sexist, but I always see females as being the weaker and  more vulnerable gender. Men always seems to have a sort of stronger characteristic about them in films that allows them to appear the more dominant gender. Like with superhero films, the villains are always a lot more scary and intimidating when they are male.


11. Are you more likely to be attracted to watching a film if the characters are around the same age as yourself?
Yes/No 


If so, why? If not, why not?
I find it interesting to watch films involving characters that are the same age as me as I can identify more to the character and the situation. I like seeing how someone of my age would react to situations they face in films. 


12. Are you interested in watching films/programmes about tackling real-life situations? 
Yes/No 


13. Do you prefer endings that are solved or left on a cliffhanger?
Solved ending
Cliffhanger ü


14. What do you find most effective in films that help to build suspense and tension? (please tick the one most appropriate choice to you)
Music ü
Elongated scenes
Slow moving scenes
Fast moving scenes
Dark setting/lighting
Other (please state) _________________________


15. Are you most likely to watch films with other's or on your own?
With others
On my own ü


16. Is there anything that you would deem inappropriate to show in a contemporary life (modern day) film?
Yes/No


If so, please state.


____________________________________________________________________________________________________________________________________________________________________________________________________________________________________


17. Would you watch a film based upon kidnapping/sexual assault of a young girl?
Yes/No 


18. What certificate film are you most likely to watch? (please tick one)
U

PG
12
15
18