Taken - Market Research

Information taken from http://business.pearlanddean.com/films_guide_details/4621/taken


(Similar Product to my Media Production)

The information gathered by pearlanddean.com on the film 'Taken' expresses the: 
Release date: 26th September 2008
Genre: Action, Thriller
Price: C
Estimated box office income: £1,000,000
Director: Pierre Morel 
Film cast: Liam Neeson, Maggie Grace, Famke Janssen, Xander Berkeley
Certificate: (not stated - 15)
Distributor: Twentieth Century Fox 
Synopsis of the story: A former spy (Neeson) relies on his old skills to save his estranged daughter (Grace), who has been forced into the slave trade. 




The website then gives details of a comparable film, in this case Ransom (1996) of which the audience profile for the film can then be established. 

Film makers then gain some idea into whom their target audience should be specifically of which they can then begin to create the film. 



With the film 'Taken' being of a similar nature to the short film that I wish to produce for my media production, I must take the professional advice of the information given by the Comparable Profile of these films into account in order to construct the audience profile for my own media production film. 
Noticeably, my film should be aimed at:
1) 15-24 (possibly 15-34) year olds: 38% (+37%) 
2) A predominantly male audience, although females will also take a great interest in the film (the predominantly male audience may be due to the fact that the main character, Neeson is a male and he is trying to save his daughter. Many males, particularly older will be able to relate to the situation as they will understand what Neeson is facing and would be able to relate it to how they would react in that particular situation. The genre of the film is 'Action, Thriller' which will also attract a more dominant male audience) 
3) Predominantly those of a middle to higher-working class.